2025 - adobe illustrator - adobe indesign clip studio - photographed by @cheezyshots

Directed and styled by Steph Carbajal

The pursuit of style is often overwhelming due to the habit of overconsumption. This advertisement highlights these feelings and expresses the tunnel vision that often comes along with it in attempt to balance modern fashion trends while maintaining individuality. The Lumi app combats this issue by creating tailored monthly outfits that highlight each woman's distinctive style.