2025 - adobe illustrator - adobe indesign clip studio - photographed, directed, and styled by Steph Carbajal

This campaign concept is based off of ISAMAYA’s makeup drop Industrial 2.0. Their products generally tend to resemble surgical tools and it’s clear that this specific drop was heavily influenced by machinery as well.  My interpretation of this campaign delves into the idea that ISAMAYA explores outside the desired mold of beauty and encourages its users to create fantastical-like expression so surreal it no longer conforms to conventional standards of beauty. The visuals express this idea and correlate the connection between industrialism, plastic, and beauty in the most bizarre way.